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Soon, over 400 Australian schools began to use Fusion Books to create their yearbooks. She began working on the idea of a web-based design platform from her family home, and eventually she and Obrecht took out a loan to hire technical help to build it.
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Perkins had been an instructor at the University of Western Australia, teaching students how to use software like Adobe InDesign and Photoshop, when she realized that there had to be a better way. Headquartered in Perth, Fusion was a web-based platform that allowed schools to design yearbooks online.
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In 2007, Canva's founders, Melanie Perkins and her now-husband Cliff Obrecht, began their journey with the launch of Fusion Books, a company specifically focused on high school yearbooks in their native Australia. The user-base for Canva's drag-and-drop online platform is growing like wildfire as people with no graphic design experience at all discover that they, too, can make professional-looking designs of every type, from business cards, to presentations, to high school yearbooks, and everything in between. Now,Īustralian-based Canva is seeking to do the same with graphic design, which until now has required expertise in complicated software. Website creation services like Squarespace, Wix, and Weebly offer drag-and-drop, template-based solutions for business owners without the requisite experience in website design.
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Social media platforms allow anyone to begin marketing themselves on a shoestring budget. Understand key business concepts and strategies applicable to e-commerce.ĭaunting proposition, but a host of companies have been seeking to democratize the process and make it easier for budding entrepreneurs. Identify the key components of e-commerce business models. After reading this chapter, you will be able to:
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